LocalVisio · SEO and websites by industry
Local SEO and websites for restaurants
People choosing a restaurant want to know what they can eat, when food is served, what it costs and how to reserve. Local visibility should lead to these answers. An attractive profile loses value if its link opens an unreadable menu or kitchen times differ from advertised hours. The aim is a useful decision journey rather than traffic without context.
Make the menu work on a phone
Publish a readable menu, preferably as text rather than only a photograph of a printed sheet. Dishes and prices should reflect the available offer. If they change frequently, decide who updates them and how validity is indicated. A PDF can supplement the page, but essential information should not require constant zooming into a file.
An online menu with QR code is a €70 excluding VAT extra. The code should point to a stable address so printed materials do not need replacing after every change. Do not promise an absence of allergens without a verified procedure; explain how to ask the team. Translations need ingredient and terminology review, not just polished marketing language.
Separate booking requests from confirmed tables
Table booking is a €150 excluding VAT extra. Define party size, times and necessary conditions, then state whether submission confirms a table or sends a request. Confusing these creates a poor experience despite an attractive design. Groups, private events and special occasions may need a separate conversation with the person responsible for the room.
Buttons should be easy to find without scrolling through an endless page. Calling remains useful for last-minute needs. Do not present a module as active until availability and confirmations have been tested with the team. A form cannot replace an up-to-date diary or create seats when the restaurant is full.
Publish local details customers can trust
The Google profile represents the real venue and exceptional opening dates. Distinguish kitchen, terrace and takeaway arrangements when they differ. Use authentic food and room photographs. Do not imply ownership of a terrace through someone else’s stock image. Access and parking descriptions should be checked before publication; inaccurate practical details can turn a promising visit into a frustrating experience.
A page about lunch, a genuine cuisine or group dining can address a distinct intention when that offer exists. Repeating “best restaurant” does not establish quality. Ask for reviews without rewards tied to favourable scores. Respond respectfully, even when feedback relates to a difficult service, and never expose reservation details or private exchanges to argue a case publicly.
Prepare a project the team can maintain
Provide the current menu, kitchen hours, closure days, capacity and desired reservation process. Decide who approves seasonal changes and who reads incoming requests. Measure useful actions such as reading the menu or requesting a table alongside visitor numbers. SEO cannot guarantee a full dining room. It should make the offer clearer and easier to contact, supported by information the restaurant team can realistically keep current.
Frequently asked questions
Is the QR menu included in a simple website?
No. The online menu and QR code are a separate €70 excluding VAT extra, beyond the three-page €500 excluding VAT website.
Does a form automatically confirm a table?
Only where an operational system genuinely manages availability and confirmations. Otherwise it must be described as a booking request.
Should every cuisine have a separate page?
Only when the offer exists and each page adds useful information. Do not invent specialities to target searches.